7 Ways to Create an Effective Spanish SEO Strategy for Your Business

As the world’s second-largest Spanish-speaking country, the U.S. offers ever-increasing reasons why developing a strategy for Spanish SEO is crucial. After all, everyone knows that with the recent Google algorithm changes, it is more critical than ever that you own the original copy when you speak to your customers in their language. However, knowing Spanish isn’t enough; it requires complete knowledge and understanding of SEO along with your target audience and market to be truly successful. In this regard, our experts at Alpha Co. Marketing and Media have come up with some tips to create an effective Spanish SEO strategy.

Alpha - Spanish SEO@2x

Without further ado, let’s get started.

Be Conscious about Regional Variations When Selecting Keywords

Just as there are several ways of saying a particular word in the English language, for example, the service road is also called side road, frontage road, or ramp, the same goes for other languages as well.

An Example of Smart Keyword Selection for Spanish SEO

For instance, the word “torta” means cake in Colombia, while in Mexico, it means a sandwich. Therefore, if you wish to include a keyword for sandwiches for your local business in Mexico, you can use the word “torta”, but it won’t work if you wish to target customers in Colombia.

So, it is important to understand the variations in the diversity of different regions and create keywords accordingly to reach more audiences. This way, you can have more online traffic, which means more leads and sales.

Don’t Focus on Translating Alone

Although understanding a specific language is vital, in the present day and age a mere translation will not cut it. Merely dumping in the keywords and relying on Google Translate to understand the intricacies of a specific language is not enough. If you want steady results, you should focus on Spanish-optimized content as translation will not help you to reach a greater audience. Therefore, it is advised to have optimized content that caters to your target market and customers rather than using a translation of what you already have.

Focus on How to Reach Your Target Audience with Spanish SEO

Research and learn every small detail about the market that you want to enter as well as its customers. For example, what are the most visited websites and online search engines? In some locations, YouTube is the most visited website, while in others, it is Google. Therefore, prioritize your efforts according to the website to reach more users. You wouldn’t want to waste your precious time and money on sites that don’t give you a high ROI. When you know the areas you should target, it becomes relatively easy to reach the audience that will help your company grow.

Identify What Your Customers Search for and What Their Buying Behaviors Are

Ask yourself the following questions:

  • What content do users search for?
  • Where do they initiate the process, via desktop or mobile?
  • Do they purchase products online?
  • What products do they buy?
  • How do they make payments?
  • Most importantly, what is your strength?
  • What do your products or brands bring that your competitors don’t?

Hispanic customers are more likely to trust brands that know about their culture and community. It only makes sense that they are loyal to such brands as most people like to follow what they believe in, and companies can benefit immensely if they can win over their support. Therefore, it becomes imperative to communicate your brand message effectively, inform them how you are unique and better, and that you speak their language and understand their needs. This way, you can become a prominent brand among customers.

👉 Read more: The Houston Hispanic Market: Your Next Big Opportunity

Create Specific Keywords for your Spanish SEO Strategy

You can use Google Keyword Planner to search for keywords. When you search for Spanish Keywords, change the default language settings from English to Spanish. When you keep user experience a top priority, you find new ways of reaching your target audience. Here’s an example:

Let’s say you work in the hospitality industry, and you want to drive customers to your business. You know that most people search for hotels in the locations they are interested in or places they want to visit. However, merely targeting keywords based on location can only do so much, you need to be more specific to reach your potential audience. You have to focus your keyword research based upon services and amenities that customers find attractive such as hotels with gyms, swimming pools, open bars, etc. This will ensure that you connect with a greater audience, and therefore have a better chance of growth in the long run.

Don’t Ignore Metadata

In metadata, you have a limited number of characters available; therefore, you must use them wisely. It is not the place for long elaborate descriptions, sophisticated adjectives, and ellipses. Although the metadata doesn’t have a direct impact or influence on online rankings, it does give a preview of web pages and can drive a user’s decision to click through and learn more about them. Think of this place as a space to exhibit your most crowned jewels. Inform users of what makes you unique. Why should they pick you over your competitors?

Be Consistent with Your Spanish SEO Strategy

If the on-page elements of your website are in Spanish, such as page content, URL structure, ALT tags, and metadata, then your site’s off-page elements, such as link building, should also be in Spanish. You must take care of your international website consistently. Just like English websites, Spanish ones also need keyword updates, time-relevant content and posts, and new photos and videos.

💡 Final Words on Spanish SEO

When you wish to grow your business across international borders, and in this case, across the Hispanic community, you must address the complexities of the requirements of different customers. No two people are the same, similarly, the perspectives and online behavior of Spanish-speaking and English-speaking people will also differ. You can’t use the same SEO strategy to effectively reach diverse users.

At Alpha Co. Marketing and Media, our Spanish SEO experts understand the Spanish-speaking community and our bilingual workforce has the proficiency in creating effective Spanish SEO strategies to help your business cross the language borders.

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