If you are in the legal business, you know how hard it has become to attract clients in today’s digitalized world. Hundreds of lawyers try to allure and keep clients using the same digital marketing techniques, but are they catering to all of their potential clients?
The fact that the Hispanic demographic is the fastest-growing one in the United States is tangible. Yet, not all legal professionals successfully tap into this profitable market.
How can Bilingual SEO for Lawyers benefit my business?
If your law firm already has a website, you probably know the importance of a good SEO strategy. But if you don’t, that’s fine too. We’ll explore together some key concepts to help your law firm rank better on search engines:
First things first, what is SEO?
🎯 SEO stands for Search Engine Optimization and involves a systematic approach to enhancing and gaining visibility of your website in search engines, such as Google. Through optimizations of elements such as structure, content, and backlinks of your website, SEO can help draw organic traffic and thus increase the chances of attracting potential clients.
🗣 Think of SEO as the guide leading potential clients to your virtual doorstep: When you input a query into a search engine, you receive a list of web pages matching your search terms. The order of these websites is determined by a sophisticated algorithm that assesses factors like the relevance of the content to the search query, the website’s authority, and its optimization for search engines.
An integral aspect of SEO is conducting keyword research. Keywords are the words and phrases individuals use to search for information online. By researching and analyzing the keywords your potential clients use when seeking legal services, you can develop content that aligns with their intent, thereby increasing the likelihood of them discovering your website.
👉Let’s look at how it works!
For example: A Hispanic couple with children has split up, and it has been settled that one of them is going to live with the kids. Whichever part keeps the kids may want to search on Google something like the following: abogado de child support en Houston
Do you see the first three results? They are all under the SPONSORED category, which means they are paid ads. Under the Sponsored category is the first SEO result, Abogado Aly (An Alpha. Co client 😉).
What’s important is that 53% of all web traffic comes from organic search (SEO), while paid search (PPC) only accounts for 27%. This is why it’s KEY to optimize your content for the keywords your potential customers are looking for while also doing it in the language that they speak!
👉 Check out our comprehensive guide SEO for Lawyers: The Be-All and End-All for more in-depth information👈
Why Should I Invest in Bilingual SEO for Lawyers?
Apart from being the fastest-growing population, some factors to bear in mind about the Hispanic community:
- It’s a very prosperous demographic, and its purchasing power is one of the top twenty economies in the world.
- They are quite tech-savvy, 80% of Latino adults access the internet via a mobile device such as a cellphone or tablet. So it’s crucial to have a mobile-optimized website!
- They appreciate brands that speak to them: Not only that, but they also feel like businesses that cater to their community deserve loyalty.
- They are looking for you! 57% of people searching for legal services online or visiting a lawyer’s website are Hispanic
Bilingual SEO for Lawyers at Alpha Co
🙌 Here at Alpha Co, we specialize in Digital Marketing and SEO for Lawyers. We have a specialized team ready to help you tackle your Bilingual SEO strategy: we’ll help you find the right keywords, optimize your website, and create content that resonates with your principles. We know of your capabilities and expertise as a lawyer, let us take over your SEO strategy and watch how your business expands!
