In this article, we’ll talk about the importance of Yelp in local SEO and why you shouldn’t leave it to the side when building your local SEO strategy.
Maps for iOS include Yelp.
Did you know that Yelp is the de-facto reviews system included in iOS? Yes! Every iPhone user will see your Yelp reviews instead of your Google reviews for that business so make sure you look good there!
Reviews are More Trustworthy.
Believe it or not, Yelp has a more rigorous review process that doesn’t allow as many unqualified reviews to pop up, Therefore, businesses that have good and high reviews can be more reliable than if they only have Google reviews.
Yelp Users Tend to Have Higher Education.
According to some research, a higher percentage of Yelp’s users show to have at least some college education compared to Google. If you’re targeting these types of clients, you better have it in mind!
Get a Good Profile, Especially if your business is in one of these five categories:
The five most reviewed business categories include restaurants (18%), home and local services (17%), shopping (17%), beauty & fitness (11%), and health (8%). If your business includes any of these, please do yourself a service and have a strong presence.
That’s all for now! Remember that you can schedule a free marketing consultation with our team by clicking here.
