Stay motivated, this is the time to thrive.
Who we are: We’ve been working in Digital Marketing & Sales for over 15 years. We’ve seen the changes in the market, we’ve seen businesses go online.
The goal is to start a series of videos about Digital Marketing & launching your business online. To give you real-life, actionable experience to take your ventures into the next digital results.
In the webinar we’re going over some fundamentals:
5 Fundamentals that you need to launch your business online
(1) Have a product or service that you can offer.
(2) Make sure that you have a digital marketing strategy.
- Understand your audience so you can design your digital marketing around that.
- Set up goals.
- Have a budget in place.
(3) Launch your business online.
- Domain, URL, Hosting.
- Online Store.
- Online listings & client review management.
- Digital Ads.
- Social Media.
(4) The Website has to have:
- Analytics & Remarketing.
- Logo, Tag Line, Call To Action (CTA).
- Easy way to contact.
- Picture of success.
- Mobile Optimization.
- Good load speed.
- A way to optimize.
(5) Make sure that you’re tracking data so as you build tools your website becomes the hub and you become data-rich.
The week after the first seminar we’re going to go over the next 5 steps. These are just the foundations.
During the seminar, we’re going to show some examples and some of the work that we do.
If you have any questions send us an email at firstname.lastname@example.org if you want any of our consultants to review your website you can send us an email there or sign up for a personal consultation.
Stay motivated, this is the time!
In 1932 when the great depression was going on a gentleman named Henry Ford became number #1.
Learn, become inspired and own your reality. Know that this is the time for opportunity for some who have been waiting for it.
For more content follow us here on Facebook.
Stay strong, love y’all and see you in the webinar.
Register Here to the FREE Digital Marketing Webinar on March 26th at 2pm CT
Art Meets Science
While you can and often should advertise to raise awareness, pushing out messages will only get you so far. Brands need ways to attract consumers’ increasingly scarce attention, and that means providing memorable experiences – content your audience would enjoy no matter who produced it.
But the challenge isn’t just quality — it’s relevance, too. Not only do you have to create exciting content, you also have to deliver it to the right people at the right times and in the right places.
Brands that pull this off position themselves for success, even in today’s noisier-than-ever market. Brands that can’t, however, risk getting lost in the fray.
Creative Heart, Strategic Brain
You can’t just put any old content out in the world, and you have to put it in the right places when you do. Even the best content will underperform without a plan, and a great content strategy still needs to be executed. That’s why come prepared to do both.
Our marketing framework makes content creation the core of a data-driven, human-centric process. We start with the brand story and absorb all the data we can to understand the audiences it speaks to. We look for opportunities to tell that story in new ways, or to solve specific challenges – whether that’s educating an audience, making an emotional connection, or making a point in a new way.
From there, we create immersive campaigns from the ground up, building loveable experiences across the right platforms. By the time something enters the wild, we know what our goals are, who our audience is, and what we intend to achieve. Marketing moves fast and we stay agile thanks to a process that encourages collaboration every step of the way.
Promotion and Evaluation
A piece of content can hit the jackpot and find a huge audience, but the best content marketers in the business rely on consistency. They build an audience by finding a format people like, tweaking it in accordance with feedback, and sticking with it as they gain momentum.
But in an age of diminished organic reach, having a plan in place to promote content intelligently can accelerate this process. Paid promotion can be valuable not just because it expands your reach, but because it gives you a wealth of new data about what headlines or ads attract attention and which audiences have an affinity for your content.
This gets at something else that’s vital to making good content – honest evaluation and iteration. At Alpha Co. Marketing, this process is baked into our marketing methodology. We look closely at how any piece of content performed and feed our insights back into the next round of strategy and creation. It can feel like luck when content picks up steam – but we find that this discipline lets us get more lucky, more often.