As seasoned marketers, we are well aware you are always looking for the best next marketing strategy to take your business to the next level. We also know there are no fit-all plans and each case and goal requires a different approach. Today is the turn of the next top bilingual marketing technique: Google Ads in Spanish 🚀

Google Ads In Spanish

What Is Google Ads In Spanish?

Google Ads is the most common and widely-known PPC platform. For those unfamiliar with the term, PPC stands for Pay-per-click, an advertising technique that consists (in a few words) of getting your ad to the top of Google’s search results and you only pay when someone clicks on it.

👉Read more about Google Ads HERE👈

But Is Google Ads in Spanish the Right Strategy for You?

Although here at Alpha Co. we think PPC is a remarkable marketing tool, investing in a Google Ads in Spanish campaign has to go hand in hand with a set of other bilingual digital marketing strategies. If your business: 

Then the answer is YES!

If you initially had a Google Ads campaign in English set up and running, you may assume that just changing the campaign settings to Spanish will do to effectively reach your Hispanic audience. But that won’t be the case.

An automatic translation of your Google Ads English campaign may seem like the easiest way out but can in fact be counterproductive. These types of translations may be effective for checking out a few words or trying to order a coffee while you are on vacation. However, will you let it run your entire Google Ads campaign?

Setting up Google Ads in Spanish 

Similarly, as you created your Google Ads campaign in English we suggest you do the same in Spanish. You may be wondering WHY? Let us tell you: 

  • Spanish variants MATTER: Spanish is one of the most widely used languages, it has as many variants as countries it is spoken in. Mexican Spanish does not use the same terms as Cuban Spanish or Puerto Rican Spanish. Research your possible customers!
  • It’s part of a comprehensive strategy: Even though having Google Ads in Spanish will slowly but surely help your sales, it is just a part of the process. Let’s say a Spanish-speaking customer sees your Spanish ad, clicks on it, and is redirected to a fully English website. How will this customer feel? 
  • You will secure brand loyalty: As we have seen before, Hispanics are one of the most loyal customers. When they see that a business is making the effort to speak to them in their own language, they are more likely to choose the brand again. 

Want to Go Further in Your Bilingual Marketing Strategy?

Creating a campaign on Google Ads in Spanish is no easy task. Luckily, at Alpha Co. and Marketing, we specialize in offering global Bilingual Marketing tactics for our exceptional clients. With an expert team that is fully bilingual, we know first-hand how to best craft and handle your marketing efforts to showcase them effectively to Spanish-speaking audiences. 

Choosing to pursue bilingualism in your strategy will not only increase your leads for quick conversions but it will also place you one step ahead of the competition. Are you ready to take your business to the next level?

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