First Things First
You know you have a top-tier product or service and are looking to position your company as a leader in the Houston area. In today’s digital world, that means rising to the top of the ranks in Google searches, i.e., upping your SEO game. But exactly how can you leverage your Houston SEO strategy?
What Is SEO and Why Does IT Matter?
SEO stands for Search Engine Optimization, which, in plain English, means tailoring your content so that search engines (Google) can find it and include it in their results. Not only that, in fact, with the right strategy, it is about getting to the top of the organic results (non-paid). Let’s look at some numbers to drive this claim home.
2024 SEO Statistics
- SEO drives 1,000%+ more traffic than organic social media.
- 92.96% of global traffic comes from Google Search, Google Images, and Google Maps.
- 53.3% of all website traffic comes from organic search.
- Only 5.7% of pages will rank in the top 10 search results within a year of publication.
Case in point, in an ocean of information that Google needs to drag, you need to ace your SEO game. Whether you are a smaller-scale operation or a big-league player, implementing the right SEO is key to thriving in the online world.
Let’s Talk Local: Houston SEO
Now let’s really bring it home—to Houston. Local SEO means applying an SEO strategy to stand out among your competitors around a specific location. SEO is vital to breaking through the noise and getting to where potential customers can see you. So, for example, if you are targeting the Houston area, you are going to make strategic use of the keyword ‘Houston.’
Naturally, this means using the word ‘Houston’ multiple times, both in content and in the design of your website. Also, terms such as H-Town, Texas, or even mentioning some of the iconic symbols of the city can help to establish your presence in the city. Making use of SEO in Houston is all about linking your company to the city.
What’s more, like some of our clients, you might want to target a bit further out to The Woodlands or Webster. This can also be done by implementing the right SEO plan.
Choosing the Agency for You
So now you are looking for the perfect fit for your marketing and SEO needs. But how to know what agency is for you? With a slew of options in the market, deciding can be a daunting task.
When in the process of choosing an SEO agency, you might want to ask yourself the following questions:
- How do their values align with mine?
- What is their communication and feedback process like?
- What does the agency do to stay up to date with the continuous algorithm changes?
- How do they track and measure ROI?
Houston SEO Masters
Since its beginnings in 2018, Alpha Co. Marketing & Media has skyrocketed to becoming one of the most sought-after marketing companies specializing in SEO in the Houston area—both in English and in Spanish (we know our audience). Our mission is to leverage digital assets to provide online marketing solutions that increase revenue for our clients. Our aim is to build brand equity, boost inbound leads and sales, and increase profit for our clients.
As a Houston-based company, we work with SMEs and large corporations alike across diverse industries. Our driver is to take our clients on an enjoyable digital marketing ride; whether that be a website overhaul, an agency switch, or redefining the existing SEO strategy. When partnering with Alpha Co., we create a seamless transition, so no customer or revenue falls through the cracks.
Certified Houston SEO Agency
Alpha Co. Marketing & Media is a NaVOBA-Certified VBE™(Veteran’s Business Enterprise), a part of Houston’s Interagency Mentor-Protege Program, and an MBE (Minority-Owned Business) Certification recipient. When you partner up with us, you know we are maintaining the highest professional standards. This gives our clients the peace of mind that they are teaming up with a knowledgeable and savvy company that will take care of their needs.