How to Generate Reviews

Reviews: Why you Need Them and How to Get Them

Why?

Online reviews have become one of the first things a potential customer will check before deciding to patronize your business. In the past, someone might check the BBB or ask a friend; today, a prospect is going to look online at your reviews (some, surprise, even read them) before deciding whether or not you have earned their business. With the growth of local search online and the use of maps to help find businesses maps are more important than ever before. If you don’t have reviews, or you have bad reviews, you are losing potential business. Below are a few tips for how to generate reviews for your business.

5 Ideas on How to Generate Reviews for Your Business:

Ask!

I know it seems simple, but Rube Goldberg has no place in review generation. The simplest solution is often the best. Whether it’s a sign at your front desk or on your front door or you personally ask all of your clients asking has proven to be the best and simplest way to generate reviews

Do an Email Campaign

If you have been building a good client list, you should already have several potential people ready and willing to leave you reviews. Set us an email campaign asking your past (or current) clients to leave you a review. You can always ask us or your current marketing team for help setting up an email campaign

Use a Review-Generating Tool

There are tools on the market that allow for easy review generation by texting or emailing those who visit your business asking for reviews. Lots of our clients go this route as they are fairly inexpensive and really work.

Set up a QR Code for Easy Reviews

QR codes aren’t necessarily a new technology but we have seen their use of them accelerate in the past year. Simple to set up and easy to implement our clients love putting a QR code at their front desk or on their business cards asking for reviews. Your clients only have to take out their phone, take a picture, and suddenly they are directed to your review page of choice.

Generate reviews in the Office

A bit more expensive but still an excellent option installing an iPad or tablet that asks for reviews when a client pays or is about to leave can be a great and easy way to generate reviews.

A Few Things to Keep in Mind to Generate More Reviews:

  1. Respond to all reviews you receive.
  2. Don’t be combative with negative reviews. Think of them as an opportunity to correct a mistake or to show off your excellent customer service
  3. Create a pathway for negative reviews to be submitted internally
  4. Focus your efforts on the channel your clients use most (Google, Yelp, Facebook, etc.)
  5. New reviews matter more. To stay competitive you need to be generating reviews every day. Review generation is an ongoing battle, not something to be tackled in a day, a month, or even a year.

Hopefully, these tips help you to generate reviews for your business. You can always visit our website or reach out to us directly at contactus@alphacomarketing.com for any questions you may have or just to chat about digital marketing.

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