How to tailor On-Page SEO for Bilingual Markets

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What is On-Page SEO?

If want to learn a bit about On-Page SEO it is important that we define what On-Page SEO is. Basically, SEO has two portions, one that happens within your website, called On-Page SEO, and one that happens outside of your website, called Off-Page SEO.

On-Page SEO includes copywriting, technical SEO within your website pages, connecting to the search console, guaranteeing that your website has a good speed, etc.

Off-Page SEO includes backlink building, public relations, guest blog posting, etc.

Both are needed for a successful SEO strategy, however, in this post, we’re going to be talking about how to do On-Page SEO for Bilingual Markets.

Tip #1: Do extensive keyword research

Keyword research in another language is HARD. All the common keyword research tools such as MOZ, SEMRUSH and Ahrefs do not have accurate Spanish queries. You can get some feel of what are the main keywords by using these tools but that’s not going to be anywhere near enough.

Some tips we can offer to do keyword research are:

  1. Translate widely searched English keywords.
  2. Look at the website’s current Spanish searches and do synonyms.
  3. Interview Spanish speakers of your niche and target and ask how they would search that term.

Tip #2: Speak their language

How would it make you feel if I addressed you through this entire blog with phrases like this one 

“Thee wilt followeth this counsel to perform the most wondrous SEO”? Is it English? Yes. But… why would you talk like that though?

That is the same feeling a Latino Spanish speaker has when you talk to them in Spain Spanish.

It is very important that you speak the Spanish dialect of the people you’re trying to target.

Mexican Spanish is not the same as Colombian Spanish or Cuban Spanish. Know your target audience and speak appropriately.

Tip #3: Understand what to optimize

Through our research, we discovered that Hispanics looking for law firms in Houston do mobile searches through iOS devices mostly on Mondays. It is very important that you know the information for your target market. In our case, our iOS page had to be top-notch and we needed to adapt to the extra traffic demand on Mondays.

Do not waste extra time in optimizing your website for Firefox if 3% of your audience uses that.

That’s all for now, let us know if you’d like to meet with a bilingual marketing consultant by contacting us.

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