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3 Proven Strategies for Marketing to Hispanic Consumers

3 Proven Strategies for Marketing to Hispanic Consumers

The US is now the second largest Spanish-speaking country in the world, just after Mexico. The Hispanic population is growing as well. By 2060, it is expected that Latinos will make up more than a quarter of the U.S. population, and over 1 in 4 Americans will be...

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The Rise of Hispanic-Owned Marketing Agencies in the US

As of 2022, there were 63.7 million Hispanics living in the United States. That accounted for 19% of the total population and meant a 26% increase in a year. In contrast, The country’s economy rose 8% in the same time span. On top of that, Hispanics’ purchasing power...

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