What is Integrated Marketing?
Integrated marketing is a strategy that provides a narrative to strengthen the impact of marketed campaigns. Traditionally marketing campaigns had been one-way and not interactive, but that has changed with brands allowing consumers to be more involved with the campaigns.
One of the more notable examples is cereal brands and the boxes they come in. Everyone’s familiar with coupons and savings, but what they don’t realize is that those coupons cost more than what the company is saving. To save on these costs, cereal companies have started printing “cut-out” coupons on their boxes. By changing these designs, these companies don’t have to pay anything extra for the coupons, as they are already printed on the boxes. Taking it a step further, creating fun and interactive games/puzzles on the back of their boxes attracts potential consumers and increase engagement. Just like how Alpha Co. Marketing and Media can help your business grow! Book with us, today!
Arizona Iced Tea Example of Succes
Another great example is the tea-making company “Arizona Iced Tea”. The Arizona Iced Tea company has a simpler, yet highly effective integrated marketing strategy. Having the same issues as the cereal companies, Arizona Ice Tea decided to print the prices on their cans, which would save costs for the company, but also allow for highly incentivizing deals for the consumer. Third parties would also be prevented from being able to mark up or abuse upselling of the products, which creates a stronger consumer loyalty base. These changes in designs allow for strategies that create huge savings in the long run.
So, how can it help your business? One way is to understand what you’re trying to sell and how it would benefit your customers. By doing this, you can check how much you could offer in savings without sacrificing too much in your profits. Finally, you could offer incentives already embedded in the products you’re selling, allowing for extra cost savings. Just like how you can save on marketing costs, when you book with Alpha Co. Marketing and Media, today!
