If you are a business owner in the United States, you know the importance of a strong digital marketing presence. It instantly translates to more clients looking for what you offer arriving at your online doorstep. But are your marketing efforts targeting all of your potential customers?
Location Matters
The United States is multicultural, but in recent years, the demographic that has seen the biggest growth is Hispanic. This is especially true for states such as Florida, Texas, and California where Hispanics undoubtedly make up a large portion of the population. Having a digital marketing strategy that targets both English and Spanish speakers is important for all businesses. Still, it is particularly significant for those looking to target the states mentioned above.
I’m a Business Owner in Texas, How Can I Start My Digital Marketing Journey?
1️⃣ The first step is to develop a bilingual website:
Crafting a bilingual website is the most crucial step. There is so much more to a Bilingual Website than just translating your existing content, so there are a couple of questions you should be asking yourself beforehand:
- Where do my potential customers come from? This will influence the variant of Spanish used in your bilingual website.
- How can I encompass my existing content in Spanish? This step goes beyond mere translation
- Is there a difference between my English-speaking customers and my Spanish-speaking customers? Apart from the language they speak, there may be a sustainable difference between the solutions/goods/services those types of customers are looking for
How Can A Bilingual Website Help My Business?
A bilingual website opens the door to many potential customers that your business could have been missing due to the language barrier. It’s an amazing opportunity to showcase your brand as culturally aware and practical. But what else can it help with?
- Targeting different communities: Did you know that 40% of shoppers said they wouldn’t buy from a site that is in another language? Or that the Hispanic community is known for its brand loyalty? Targeting such a massive demographic will for sure improve your business’s numbers.
- Creating a new brand image: Nowadays the online world has become quite competitive, what better way to differentiate your business from the rest than to show that yours is inclusive and cares for its customers?
- Spanish and English Search Engine Optimization: A bilingual website means double the work but double the reward. By targeting two different languages, your chances of ranking higher for your keywords also grow.
👋 Want to know more about Bilingual Marketing Strategies? Check out our blog here.
Want an expert’s opinion?
At Alpha Co, we specialize in Bilingual Marketing Techniques (and we’re amazing at what we do 😉) Our awesome IT team has created countless Bilingual Websites for our clients, while our Content Writing team has produced outstanding blogs and landing pages both in English and Spanish. We offer comprehensive Marketing strategies with the best possible outcomes. Are you ready to embark on this new journey? Contact us today 🚀
