At certain levels of success and growth, business owners, entrepreneurs, and company leaders may question the worth of investing in marketing, considering time, money, and effort. Generally, investing in a decent amount of marketing that you can afford is worth pursuing, but it’s understandable as to why there may be some controversy to it.
For example, some might believe in the notion that “the product speaks for itself”. Brands like Lamborghini and Gucci do not require direct marketing because they are well-known and people aspire to purchase their products. Still, having people speak about a brand and/or product is still indirect marketing, but it’s one uncommonly viewed as an investment, as in something extra that business owners would have to add in. Join us, Alpha Co. Media and Marketing, as we venture together to find out how to aid your business to higher success with more specific target marketing, optimized SEO, and eliminating doubts in your next steps. Follow us, as we share how investing in marketing can aid Latin businesses and increase influence with your potential clients.
The Pet Rock Concept
Brands and products can have the best ideas, but without proper outreach execution, these businesses will fail quickly. While some products and brands are rather lackluster and/or copies of others, with excellent marketing, these products and brands can soar. A good example of this is “The Pet Rock”. The legend goes that there were a couple of guys in a bar, who jokingly thought of selling a rock as a pet for profit. They ran with the idea, executed it creatively, and became millionaires essentially overnight. Though the item was simply a large round stone with some string, the way it was marketed appealed to people who wanted to create an imaginary pet from an inanimate object. Something in that notion sparked joyful emotions and nostalgia. This concept and execution can help your business and Latin businesses, as well, though some modifications may be required.
That’s what we do here at Alpha Co. Marketing & Media. We modify needs to fit your expectations. Take a look at what else we offer and book us for your one-stop marketing destination, today!
Dress Up Your Taqueria
Let’s take your business and assume that you’re a local taqueria trying to sell some food. Though you may be conceptually selling similar items to other taquerias, due to high competition, there’s a high chance that your potential clients won’t be able to experience the different cuisine you’re offering. Taking “The Pet Rock” concept, if you were to creatively dress up your business differently and market it as something extravagant or unique, more potential customers will want to flock to your business.
This is another reason, why you should book Alpha Co. Marketing and Media, today!
Your rendition of a taco may deviate from the usual barbacoa, chopped onion, and cilantro combo, and instead, it may incorporate a delicious brand of chips, meats, sauces, and other creative delicacies. In the similar circumstance of “The Pet Rock”, creating something delicious and innovative would be pointless, if no one can know about it, or experience it. In that respect, it may be wise to market your taqueria as a modern and culturally hip attraction that showcases the best tacos in the area.
Invest in Marketing with Alpha Co. Marketing & Media!
Similar to your business showcasing the best products it can, Alpha Co. Marketing and Media is here to offer our best services to enhance your marketing needs with SEO optimizations, creative website designs, hassle-free direct marketing, and world-class hospitality. So, make sure to book your chance to boost your marketing creativity with us, today!
