Juntos Crecemos

PepsiCo’s Initiative to Help Hispanic-Owned Small Businesses

Alpha Co. Marketing & Media is proud to be a part of the new PepsiCo Foundation platform, Juntos Crecemos. This program aims to help Hispanic-owned small businesses throughout the United States adapt to the evolving digital world and navigate the changes brought on by COVID-19.

Juntos Crecemos is part of PepsiCo’s Racial Equality Journey initiative, which started in October 2020 to help minority-owned businesses. The company recognized the disproportionate effects of the economic fallout during the COVID-19 crisis, which only deepened the systemic racial divide.

The PepsiCo Foundation pledged to invest $172 million through the Racial Equality Journey Hispanic Initiative over the next five years. Juntos Crecemos (Together We Grow) is the latest $50 million platform that will support Hispanic-owned businesses through various programs, development tools, access to capital, education, expert support, and more.

About Juntos Crecemos

Juntos Crecemos is a platform created by PepsiCo to help small Hispanic-owned businesses in the food and beverage industry. The focus is on restaurants, bodegas, and carnicerias, places that are hotspots of community gatherings.

Recent surveys discovered that Hispanic-owned businesses were hit hard by the COVID-19 pandemic, and many struggled to keep afloat. Unfortunately, these businesses were less likely to receive Paycheck Protection Program loans, making it harder to overcome all financial obstacles presented by the economic crisis.

Juntos Crecemos set a goal to address the challenges small Hispanic businesses face and provide the necessary support to overcome them. It will do that through the IMPACTO Business Accelerator and the Hispanic Digital and Delivery programs.

The Hispanic Digital and Delivery Program includes eight weeks of working with industry experts to improve digital aspects of business, online ordering, delivery, and more. Alpha Co. Marketing and Media is proud to participate in this program and provide expertise on SEO and digital marketing, along with our partners, Figure 8.

Juntos Crecemos will also provide safety kits, digital support, store beautifications, and other resources to bodegas and carnicerias.

About Hispanic Digital and Delivery Program

Small businesses chosen to participate in the Hispanic Digital and Delivery (HDD) program will receive eight weeks of expert consultations, digital marketing guidance, advice on best operational practices, technology and delivery improvement recommendations, and more.

Alpha Co. Marketing & Media has been working closely with small businesses in the Houston area to help Spanish speakers improve their online presence and better market their services since 2019. Thanks to our bilingual digital marketing expertise and partnership with Figure 8, we were invited to join the HDD program and Juntos Crecemos platform.

During the next five years, we will leverage our bilingual digital marketing knowledge and experience to help many businesses grow. That will include consultations, close mentoring, digital marketing education, best practice recommendations, performance tracking, and more.

How to Join Hispanic Digital and Delivery Program

If you are interested in joining the HDD program, the applications are still open. You can do it by visiting the Juntos Crecemos website, clicking on the “Apply Now” button, and filling in a short questionnaire. If you are selected to participate in the program, you’ll be notified by PepsiCo, and Alpha Co. Marketing and Media will be delighted to work with you.

To learn more about our partners, Figure 8, visit their website and discover how they are working to transform the food delivery business.

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