It is evident that today’s market is highly digitalized. Hundreds of thousands of businesses are fighting to get the same clients with no real understanding of how marketing works. The previous statement is also true if we bring the legal industry to the conversation, this is why we are going to explain how a law firm marketing budget works and how you can successfully make the most out of it.
How Does a Law Firm Marketing Budget Work?
A 2021 report from legal software company Clio found that 62% of clients looking for a lawyer start their search online. As a lawyer, it is crucial to understand that you need to invest in digital marketing strategies, whether that is PPC, SEO, Bilingual Marketing, or social media marketing.
But how does a law firm create its marketing budget? 🤔
A Law Firm Marketing Budget will vary depending on many different factors, such as the law firm’s size, location, and type of law they practice, among others.
Law firms in the US are highly aware of the importance of investing in marketing. According to a survey conducted in 2022, the average marketing spend from law firms increased from 6.4 %to 9.5%.
Most businesses create yearly marketing plans, but if you are creating a law firm marketing budget for the first time you can opt to do it quarterly. This will give you enough time and flexibility to evaluate progress and act accordingly.
First things first, what are your business goals?
🚀To create an effective law marketing budget, you first need to establish what your business goals are, or what you wish to achieve with your marketing efforts. For example:
- Do you wish to increase sales?
- Do you want to grow a social media following?
- Is it your objective to build brand recognition?
- Do you want to rank higher on Google?
- And many others that you put your mind to
Once your goals are established, it’ll be easier to create a comprehensive law firm marketing budget to achieve your goals, whether they are long or short-term.
For instance: if your goal is to grow a social media following, you must focus your marketing efforts towards social media marketing. On the other hand, if you wish to rank higher on Google, you should spend more of your budget on SEO.
Should SEO Be a Part of My Law Firm Marketing Strategy?
💻SEO stands for search engine optimization and it is one bulletproof marketing method. SEO services generally consist of technical and local SEO, on-page and off-page, and website development.
At Alpha Co, we believe SEO to be one of the most effective marketing techniques for lawyers.
If you develop a friendly SEO website, you will rank higher on Google and you will receive more traffic. That traffic translates to more leads and profit.
👉Read our guide SEO for Lawyers
Still Not Sure How to Handle Your Law Firm Marketing Budget?
Let us help you! At Alpha Co, we specialize in law firm marketing. We have an extensive background in legal marketing and we know how to get you more leads that translate into more profit. Are you ready to take the next step? 🚀
