Marketing 2021: What’s Changed?
The year 2020 is finally coming to an end, Which means it’s time to plan the year ahead and marketing is one of the topics that should be at the top of the list. But with the pandemic, a lot of things have changed for 2021 in the business world. Almost everything is done online. The most important aspect of this, is that you can easily know where and when to direct your marketing resources.
Most marketing plans are done based on the previous year only adding a few adjustments. With things changing as much as they are now for 2021, this planning approach might not get you the results you want. It’s difficult to maintain a strategy that is now outdated and try to keep adjusting it. Definitely more time consuming than simply planning a strategy from scratch.
Tips for 2021
As mentioned, 2021 is going to be a little different. This article gives a great in-depth explanation of all new strategies to watch out for the coming year. Here we are going to focus on 3 big things:
– Video content: Webinars and advertisement videos are going to be a huge part of 2021. People nowadays are more responsive to video than anything else. Plus, video helps keep costs low.
– Focus on the product: As most businesses need to reduce their spending budget in order to recover from a terrible year, focusing merely on the products or services you need to sell. This way, your marketing for 2021 is directly tied to revenue generation.
-More and More SEO: High-quality SEO is going to play a huge role in 2021 marketing. The next year is going to require more time creating a solid SEO strategy and digging into keyword research to stand out over your competitors.
Have you initiated your next year’s strategy? If you need some guidance, or if you want to know more about this, or if you simply want to know where you are currently with your marketing, go here for a free consultation.