Congratulations! You’ve just decided that you want to move forward with a digital marketing campaign to enhance your business online presence. Rest assured, it will be a rewarding process. Nonetheless, we would like to give you a few tips: Whether you are in Houston or anywhere else in Texas (or even the states) you will gain professional insight that’ll benefit your strategies. Check out why on Marketing in Houston: Tips From Our Experts.
1️⃣ Invest in Local SEO
You may be wondering, what is Local SEO all about?
Local SEO is key for businesses that have physical locations, or those that serve a specific geographic area. In simple words, Local SEO is a search engine optimization technique explicitly designed to help your business not only improve visibility and traffic on search results but also reach local audiences. What else can it help with?
- Higher conversion rates: As local SEO targets users who are actively searching for your products or services nearby, it often results in higher conversion rates.
- Better ranking: Local SEO is an effective strategy that allows businesses of any size and industry to improve their search engine rankings in a less competitive environment. By focusing on local keywords and crafting content that resonates with the local community, businesses can enhance their visibility. Securing a spot among the top local search results can significantly increase the likelihood of drawing in prospective customers.
🤔Did you know? 87% of users make use of Google to “asses local businesses,”
Let’s say you are a Houston lawyer aiming to grow your client base:
- Get specific about your practices: you most likely have a few specific law specialties, let them be known.
Instead of just using lawyer, introduce your practice in your keywords: family lawyer, immigration lawyer, personal injury lawyer.
- Include the geographic area that you serve/ where your practice takes place: this is important, especially to those who serve more than one state. But even if you are only licensed to practice in just one, be sure to include your city (or even the neighborhood where your office is located)
For example: family lawyer in Texas, immigration lawyer in Houston, personal injury lawyer in the Heights, Houston.
📢Check out these blogs!
Texas SEO: Are You Channeling Your Local Prospects?
Spanish SEO for the U.S. Market: 3 Keys to Success
3 Benefits of Partnering up With an SEO Bilingual Company in Texas
How to Boost Revenue with SEO Services in Spanish
SEO Consultant in Houston: Let’s Enhance Your Business’s Online Visibility
2️⃣ Have an Optimized Website
Getting your clients to your page is only the first step, once they find the website it must provide exceptional user experience. How can you achieve that?
- Beware of loading times: 40% of visitors will leave a website if it takes longer than three seconds to load. Having an optimized website becomes one of the most important aspects of your digital marketing strategy, Don’t neglect it!
- Make sure your website is inclusive: Be sure that your website is intuitive and user-friendly. Be aware of color use, as it can make your website too difficult to read. For your copywriting, use simple language.
- Can your clients contact you? Check that all of your information is available and visible on your website.
Need further advice about Marketing in Houston?
Alpha Co. Marketing and Media is a Houston-based digital marketing company that specializes in providing its clients with comprehensive techniques to propel their online presence. Our team of SEO experts, alongside IT and content writers, produce high-impact marketing approaches that will amplify your business success. If you need more guidance on Marketing in Houston, reach out to us!