On your way to digital transformation, nothing is more important than implementing technologies that enable agility, adaptability, and scalability.
Unless it’s your job to know the ins and outs of your tech stack, your main technology aspiration is probably making sure that everything works. But in the digital era, technology strategy is business strategy, and technical advice can’t substitute for a clear-eyed understanding of business need.
So when you commit to creating a new digital experience, it’s important to ensure the technology architecture supporting the new build is robust, business-appropriate, and delivers on its promises – now and in the future.
At Alpha Co. Marketing & Media, we’re passionate about smartly architecting and swiftly developing the experience solutions we propose to our clients. Drawing on the expertise of our technology solutions architects, we’re careful to define the right solution early and evaluate it often. And no matter the solution we recommend, no flashy technology can shake our focus on business need and user experience, or our strong bias toward simplicity.
A Human-Centric Tech Approach
Getting you the best possible technology architecture requires more than technical expertise – it demands pragmatism, communication, and the ability to weigh up a very wide range of factors.
It’s therefore very important to us to listen to your needs, deeply understand all the factors that affect tech decisions, and clearly communicate the reasons for our recommendations, so you can confidently justify your choice. Ultimately, our job is to select the best technology to clearly support your established business objectives. To get there, we follow a number of guiding principles.
First, we always prioritize user experience over technology choices. We don’t recommend the shiniest new toy if it’s going to be difficult for your staff or customers to operate. Relatedly, we establish a clear cost/benefit rationale for investing in each solution we recommend, so you can be confident you’ll use what you’re paying for.
Second, we want to ensure technology recommendations fit within the larger context of your overall technology stack. Of course, if your project is a chance to rationalize or re-evaluate your overall tech stack, we’re happy to help with that too.
Third, it’s critical to define the right governance – in terms of both people and processes – around selected technologies for ease of maintenance, and to evaluate progress and fit early and often.
Finding the right solutions to fit into your current technology stack – or building a new one – is a painstaking process. As we’ve said, it’s a multifactorial evaluation. So, what are those factors?
The assessment starts with the state of your current environment. Before beginning development, our Technology Solutions Architects engage in a planning process to determine the various components that will be involved in a particular solution. It’s likely those components will include:
• Front-end technologies
• Content management platforms
• eCommerce platforms
• Data storage
• Identity management
• Marketing integrations
• Third-party data functionality
• Analytics and reporting systems
• Business systems (e.g. CRM, ERP, finance)
• Hosting infrastructure
Alpha Co. Marketing & Media is technology-agnostic. We recommend, use, and build on a wide range of technologies, so we won’t push something on you simply because it’s what we happen to know. When we put together a technology strategy, it’s always to benefit your brand and your customers.
Our primary objective is to keep everything simple and understandable so as to maximize the success of the development process.
Deploy With Confidence
There are tons of potential solutions to choose from, each with their own degree of suitability. Choosing among them sounds complex (and let’s be honest, it can be), but our goal as atechnology partner is to give you the information to empower you to make a strategic decision.
For non-tech decision makers, that means explaining the big picture and the key business considerations. For the in-house gurus, we’re happy to get into the nuts and bolts. With the right solution, our hope is that you’ll be able to think a little less about your technology, and much more about growing your business.