Digital Marketing

Paid Advertising that Gets Results

Deploying business intelligence and impactful creativity

to help brands reach their target audience at the right time.

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Within the realm of digital marketing, few areas change as much (or as often) as paid media. That’s because platforms, channels, and display networks are constantly evolving along with their audiences. While this targets user experience, it comes at a price for brands who lack the time, in-house experts, or the latest tools to stay on top of the never-ending shifts and trends.

Alpha Co. Marketing & Media specializes in paid advertising and knows exactly how to stay up to date with the trends, so, when you engage us, you know your brand is in the hands of bona fide experts.

What’s more, the team is made up of talented data scientists, copywriters, and designers who know the digital landscape inside out and collaborate to produce engaging ads that get results.

What results? Those that matter to you: leads, sales, revenue, utilization—not just the metrics that agencies like to brag about. We’re passionate about diving into business data to get a complete picture of your customers, your business, and our performance.

Ready to attract new audiences?

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Driven By Data Science

Any media team will tell you that data and analytics are key to an effective digital campaign. What they might not tell you, however, is how they will link campaign metrics to business results across the entire customer journey.

To see weaknesses/pain points and opportunities in real time, we look to integrate paid media metrics with data at the business level. When we connect advertising with business performance, we can demonstrate the effects of ad spending. This level of integration also enables us to respond rapidly to business needs and opportunities as they arise—for example, by diverting spend to a struggling location or capitalizing on a fast-selling product.

When you’re devoting precious marketing dollars to pay-per-impression or pay-per-click advertising, you need to know that all of your ad spend is being used effectively. That’s why we look to push beyond simplistic attribution models to truly understand where ad spend is generating assists, even if it’s not scoring the points.

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Powered By Fresh Creative

Research into your audience’s needs and behavior tells us a lot about who you’re trying to reach—and what matters to them. We build strategically paid audiences that reflect audience research (without over-targeting) and then refine those audiences based on performance.

But while data helps you find the target, the right message and design hits the bullseye. Our paid media team works hand in hand with our talented copywriters and award-winning designers to create experiences that speak to your audience. This allows us to adapt and adjust our approach very quickly and thus benefit your PPC marketing efforts.

Keyword research, business data, and marketing analytics form a solid foundation, and our creatives build on it by giving your ads the human touch. By working together, we meet the expectations of your audience, improve your visibility, and make your competition take notice.

Our Winning Paid Advertising Approach

A/B testing and constant optimization are critical to paid digital advertising. Naturally, we aim at iterating successful strategies and maximizing the value of your ad spend by analyzing performance and driving your cost-per-click down.

But watch out for the traps! If you solely focus on optimizing existing tactics, you risk taking a blinkered approach and missing out on opportunities. Too narrow a focus isn’t without risk—individual tactics sometimes have a way of working until they don’t.

At Alpha Co. Marketing & Media, we strongly believe in treating paid media data as audience research (you paid for it, after all), maximizing its value by feeding it back not only into tactics but into strategy.

Adopting an iterative, sprint-based approach, we take audience insights from campaign performance data and test our original strategy. Were our original assumptions about our audience correct? What else did we learn? With a more complete, more nuanced picture of our audience, are there new campaigns or tactics we might try? In the end, it comes down to not just a media agency, but a business partner—which is what we, indeed, are.

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