Peterbilt: A classic brand builds for the long haul
New York Community Trust gives generous New Yorkers the chance to leave a legacy by supporting causes that matter. Since 1924, NYCT has made an incredible $4.3 billion in grants to address New York City’s most urgent challenges, and today NYCT manages more than $2.8 billion in assets.
NYCT felt their website needed to better communicate their mission, their wide range of expertise, and the impact of their work on New York City. In addition, the limitations of their CMS made the site difficult to maintain, and challenging to update with new content. They partnered with BFM to build a best-in-class nonprofit site.
NYCT’s work is multi-faceted and complex. There was a need to show expertise in creating and managing a range of charitable funds, particularly donor-advised funds. And with many audiences to speak to, including prospective and current donors, financial advisers, and nonprofits, NYCT’s existing site had grown complex and difficult to navigate.