Nowadays, everyone knows the importance of SEO. It is crucially influential in driving customers to your products and services. Unfortunately, many businesses are making a grave mistake in their content strategy. They’re failing to market their products across different demographics with culturally specific marketing content. Spanish SEO is becoming increasingly important within the growing Hispanic community in the US. In this blog, you’ll learn about the shortcomings of most businesses concerning their Latino-targeted SEO strategies and how to fix them.
SEO for Hispanic Customers in the US
In the US alone, the Hispanic population is around 63 million people and counting. It is the second-largest ethnic group, and Spanish is the second-most broadly spoken language. As the demographic is expanding, several businesses see that enhancing relationships with the growing Hispanic population is crucial. Especially when making strategies for multicultural, multilingual marketing campaigns! However, what does that mean? Ignoring the massive Hispanic population and its rising purchasing power not only hampers businesses but also disappoints the community. Companies and businesses should work on being more culturally sensitive and conscious of their target audience to prevent these pitfalls. SEO must be the core element of these changes.
🎯 READ MORE: 7 Ways to Create an Effective Spanish SEO Strategy for Your Business
Regional Spanish: Translation Is More Complex Than You Think
What is customized SEO for the Spanish-speaking community? Here is a clue: it is not about a plain translation of keywords! According to the theory of basic literary translation, good translations are beyond the immediate meaning of words. In the digital marketing world, it means that translating English keywords into Spanish literally is not enough. Consider all the nuances of the keywords you want to target.
Discriminatory stereotypes have caused many businesses to think that the Spanish-speaking Hispanic community is a monolithic demographic. This is the first issue to address.
It is a primary linguistic realization –Spanish is greatly localized. Similar to the US American difference between “soda” in the Northeast and “pop” in the Midwest, different regions and communities of South and Central America have different words for absolutely the same things. Take the word “banana” for instance. In several regions of Mexico, it translates into “banana.” However, it becomes “banano” in Guatemala. Further south, it is called “guinea” in Puerto Rico. And Andeans call it “plátano.” Think about the masses of people from each of these countries who are living in the US. When you consider these intricacies, Spanish SEO becomes a bit more complex.
SEO for the Spanish-speaking Market
So, you must be thinking, “If it is so complicated, how to tackle it?” The most appropriate way to begin is by regionally targeting marketing strategies for reaching a greater number of users. When you focus on these communities, keep in mind that people belonging to different regions speak the language in different ways.
If you’re planning to translate your content into Spanish, the best way is to include people from the specific regions you are targeting. This way, you can tailor your content according to the needs and requirements of these particular communities. In other terms, working with various native people from multiple communities can help you strategize your marketing efforts according to the specific requirements of the users you want to attract to your products or services.
Marketing Activities Concerning Bilingual Hispanic Demographic
When businesses talk about marketing to the Hispanic community, they usually refer to the Spanish-speaking people in the US. What many organizations don’t realize is that the growing number of Hispanic people in the US are native English speakers or bilingual. Around 80% of the Google queries in Spanish in the US are carried out in the English-language interface of Google. Therefore, many Hispanics are browsing the web in both languages. To reach a native English-speaking or bilingual demographic, the key is to think like your target audience.
Most bilingual Latinxs who carry out internet searches in English use “Hispanic” or “Latino” as keywords. When you keep this in mind, reaching Latinos who speak English is the same as reaching the other sections of your target market. However, if you fail to address your content’s cultural relevance, you’ll miss the opportunity to reach potential users.
Alpha Co. Marketing & Media: Your Specialized Bilingual Agency
The Hispanic community comprises nearly 19% of the population of the United States. If you don’t optimize your strategy to reach them, you’ll leave a substantial proportion of prospective customers at the table. No matter how relevant your products are to the users, if you are not able to reach them, it is of no use. Therefore, it becomes imperative to have the expertise of a digital marketing company that understands the ins and outs of your target market. Alpha Co. Marketing & Media is your one-stop solution for all your Spanish SEO needs. Our bilingual team is an expert in framing and developing strategies that will not only reach your target audience but also engage them to do business with you.
