SEO – Digital Marketing
SEO SUCCESS
A smashing SEO strategy brings together code, content, and context to make you discoverable and valuable to your customer.
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What is SEO?
SEO means search engine optimization, which translates to making adjustments to your sites so that search engines can find them and show them to users, all in an organic way. In order to do so, content will be tailored to their needs and therefore be relevant, high-quality, and offer a great customer experience. The process of doing such a thing requires a bit of skill; enter: SEO experts. An expert is someone trained to make the modifications necessary to improve your visibility. A professional will, for example:
- Audit your existing site,
- Offer technical advice,
- Develop content,
- Manage reviews and campaigns,
- And offer expertise when it comes to picking keywords.
The phrase “Choose your words wisely” has never rung truer: SEO tells a story about your brand, your offering, and your reputation.
Interested in rising through the ranks?
We’d love to hear from you.
SEO Strategies Matter
The web universe is no stranger to fear-mongering —every now and then businesses run around like headless chickens as panic-inducing voices whisper that SEO is dead and investing in it is pointless. Let’s be clear: SEO is not going anywhere, as proven by the 99,000 searches per second on Google.
Why Is It Important?
In our fast-paced world, ranking matters. Showing up among the first search results and having a fast, responsive site is key to gaining a loyal customer base.
With 8.5 billion searches each day, turning into 3.1 trillion searches per year, your brand’s story is primarily determined by your Search Engine Optimization strategy. However, you must underpin said strategy with a team that will see it through across all the different platforms. This means that selecting the right keywords and building good content is not enough. Are you interacting with your customers? How much active listening are you doing? Is your strategy consistent across all platforms? Ensuring all bases are covered is key to a successful SEO strategy.
SEO Challenges and Opportunities
The word “expert” is not attached to SEO for nothing. It is a complex world mired in challenges that only connoisseurs can sort. Interpreting the analytics and knowing how to work around algorithm changes requires not only skill and experience but also precious time. Search engines keep changing the game, forcing businesses to continuously update their processes to stay relevant. Therefore, these challenges present opportunities to keep improving and growing.
Let’s take an example:
Buzzfeed, the media company that produces entertainment content, was very clever in adapting to the 2016 Facebook change that prioritized content from connection rather than companies. Buzzfeed then shifted its strategy to cater to Snapchat and Instagram users. This meant changing the format of their publications and the tone as well. Their diversifying this way meant an increase in engagement and users.
It is the job of a specialist to stay up to date with the changes to be able to seize the opportunities that come with them and implement successful strategies.
Leveraging SEO
Alpha Co. Marketing & Media offers unmatched all-around SEO services especially tailored to the needs of each individual business. Our human-led, data-backed strategies and content are designed to position your brand, make you an authority in the industry, and exponentially increase your customer base and turnover.
Our holistic approach is the greatest influence in the decision-making process. Rather than chasing vanity metrics or industrial quantities of backlinks, we work on lifting your brand and creating a measurable impact on your business results.
Our SEO Process
From building your site to producing audiovisual content and devising campaigns, SEO is integrated all throughout.
This includes technical optimization —improvements to sites that are not related to content— in the form of:
- Title Tags
- Redirects
- Structured Data
Alpha Co.’s SEO strategy is part of a fully integrated digital marketing strategy or a channel-specific effort (depending on your needs) and will set the benchmarks that will help to measure and lead you to success.
Our Clients
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About Us
Our multicultural team defines who we are. When we put people to work with our clients, they reflect our core values and beliefs:
- High standards of professionalism, integrity and establishment of close working relationships.
- We always find creative and innovative solutions to help the client. Ability to learn. Multicultural competence.
- A different way of thinking, going the extra mile whenever it’s needed.