SEO – Digital Marketing


A smashing SEO strategy brings together code, content, and context to make you discoverable and valuable to your customer.

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The phrase “Choose your words wisely” has never rung truer: SEO tells a story about your brand, your offering, and your reputation.

Interested in rising through the ranks?
We’d love to hear from you.

SEO Strategies Matter

The web universe is no stranger to fear-mongering —every now and then businesses run around like headless chickens as panic-inducing voices whisper that SEO is dead and investing in it is pointless. Let’s be clear: SEO is not going anywhere, as proven by the 99,000 searches per second on Google.

Why Is It Important?

In our fast-paced world, ranking matters. Showing up among the first search results and having a fast, responsive site is key to gaining a loyal customer base.

With 8.5 billion searches each day, turning into 3.1 trillion searches per year, your brand’s story is primarily determined by your Search Engine Optimization strategy. However, you must underpin said strategy with a team that will see it through across all the different platforms. This means that selecting the right keywords and building good content is not enough. Are you interacting with your customers? How much active listening are you doing? Is your strategy consistent across all platforms? Ensuring all bases are covered is key to a successful SEO strategy.

Google SEO results -<br />
 Sample Google results page

SEO Challenges and Opportunities

The word “expert” is not attached to SEO for nothing. It is a complex world mired in challenges that only connoisseurs can sort. Interpreting the analytics and knowing how to work around algorithm changes requires not only skill and experience but also precious time. Search engines keep changing the game, forcing businesses to continuously update their processes to stay relevant. Therefore, these challenges present opportunities to keep improving and growing.

Let’s take an example:

Buzzfeed, the media company that produces entertainment content, was very clever in adapting to the 2016 Facebook change that prioritized content from connection rather than companies. Buzzfeed then shifted its strategy to cater to Snapchat and Instagram users. This meant changing the format of their publications and the tone as well. Their diversifying this way meant an increase in engagement and users.

It is the job of a specialist to stay up to date with the changes to be able to seize the opportunities that come with them and implement successful strategies.

Alpha Co. - SEO 2 - papers on a desk and a hand holding a cellphone

Our SEO Process

From building your site to producing audiovisual content and devising campaigns, SEO is integrated all throughout.

This includes technical optimization —improvements to sites that are not related to content— in the form of:

  • Title Tags
  • Redirects
  • Structured Data

Alpha Co.’s SEO strategy is part of a fully integrated digital marketing strategy or a channel-specific effort (depending on your needs) and will set the benchmarks that will help to measure and lead you to success.

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