Great SEO strategy brings together code, content, and context
to make you discoverable and valuable to your customer.
Focus on keywords and rankings, and you risk missing the SEO forest for the trees. Search tells a story: about your brand, your offering, and your reputation.
Search engines put human users in control of how they research, learn, and buy. There lies the opportunity and the challenge. Make yourself a relevant, informative source for searchers, and potential customers will quickly come to trust you. Mismanage your SEO and you become difficult to find, or worse, invisible.
SEO introduces new technical challenges all the time, from algorithm changes to the impact of voice and AR/VR. And a good SEO agency will naturally adapt to these technological innovations.
Rankings matter, but SEO is not only focused on that ranking as ranking can be manipulated inorganically without the assistance of a dedicated following. Alpha Co. takes great pride in providing our clients with total organic marketing. The focus of our passion is to provide quality content, a positive user experience, and earned attention that your audience finds attractive. The task you want completed demands not a technician, but a partner, which is exactly what Alpha Co. Digital Marketing strives to be.
Interested in rising through the ranks?
We’d love to hear from you.
Why SEO Strategy Matters
We’ve been hearing SEO is dead for about as long as we’ve been doing SEO. The work has changed a significant amount, but SEO matters today for the reasons it always has. A search on a search engine is where most customers online journeys begin and it’s often where they end. Sometimes it ends in a big part in the middle without even clicking on any sites that appear.
Users worldwide make 3.5 billion searches each day, which is an astonishing 1.2 trillion searches per year on Google alone. In this sea of information, how your brand stands out is largely determined by your SEO strategy and how well it’s executed.
In a fast-paced world where irrelevance, interruption, and slowness are tolerated less and less, showing up quickly in search results and having a fast site is one of your best opportunities to reach potential customers.
What surfaces about your brand in a search is often the first impression people get and we all know how much first impressions count. If you’re authoritative, impressive, and easy to find, it could mean a new customer. Otherwise, it may be a missed opportunity.
Everything is Connected
As a full-service marketing agency, we take a wide angle approach to the SEO services we provide, for several reasons.
First, we believe that these days theres no fine line between search and organic marketing when it comes to showcasing your brand or getting discovered. Second, we’re working shoulder to shoulder with our business partners and other talented individuals to ensure that we have multiple perspectives and professional opinions to consider when constructing the best procedure for you.
This holistic approach is the greatest influence of our decision making process. We don’t chase vanity metrics or industrial quantities of backlinks. What matters to us , just as it does to you, is to lift your brand and create a measurable impact on your business results.
Our SEO Process
If we’re building your website, rest assured: technical optimization, title tags, redirects, structured data, and all the essentials are utilized properly and integrated professionally.
When you work with us on search marketing, we think technically, but we also like to think beyond it for your sake. Clients can and do bring us on for SEO audits, and we’re always happy to help uncover fixes that can give them a bump in the rankings. We link to think our true value comes from being an organic marketing partner.
The SEO strategy we adopt is part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs) and will set the benchmarks that will help to measure your success. We’re equally attentive to the needs of global brands and the basics of local SEO marketing.
We assemble the talent you need for proper social media presence, reviews, and sites backlinks . We search for and create opportunities in content marketing, influencer, and digital PR.