SPANISH LANGUAGE SEO
More than Just SEO en español
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What is SEO?
In a nutshell, SEO or Search Engine Optimization is the practice of creating content in a way that it will rank on top of the results on search engines (think Google). This can be as simple as making sure you are the first person to show up for your name or promoting specific keywords that you want people to use to reach you. However, it can take on a more complex dimension if, for example, you are researching popular phrases for your audience and writing content that targets them directly. What is Spanish SEO, then? Well, for English native communities with Spanish-speaking members, this means adapting the content to reach those audiences.
Looking to reach the Hispanic community?
We’d love to hear from you.
What Makes Spanish SEO Different?
Well, nothing, really. However, there are a few common misconceptions we should address:
- A translation plugin does not create Spanish Language SEO. A plugin sits on top of your site and simply “translates” (not well, might we add) the content that is already there. Said content is not then included in the “crawl” that captures SEO keywords.
- Having some translations does not mean that the site is optimized. There are a couple of reasons for this:
- Often a site will be translated into Spanish, but the images will not have been localized, the headlines won’t be formatted correctly, etc. This means that the content will fail to connect with the target audience.
- Users whose browser settings are in Spanish might not see your newly translated site because it might still be coded for English. Make sure to put together a comprehensive strategy.
- Modern SEO is more than just a link at the top of the results page. Modern SEO encompasses Position 0 (when you rank so well google gives you your blurb) as well as a good business profile. If your business profile only shows up in English, what good does that do for your Spanish Speaking customers?
The Spanish-speaking community may behave differently (and just be different) than their English-speaking counterparts. How that plays out can be simple: In English, someone may search for “Doctor near me” and that same idea in Spanish may translate to “Doctor in my neighborhood.” It may seem like a minor difference, but the devil is in the details when it comes to SEO, keywords, and reaching your target audience.
Why Spanish Language SEO?
Spanish SEO isn’t for everyone. If you live in Utah, for example, you probably don’t have a large enough Spanish-speaking community for this to impact your business. That being said, if you live in Texas, California, Florida, Arizona, New Mexico, New York, or any area with a large (and likely growing) Hispanic community it makes sense to engage with that customer base. Take Houston for example; 37% of people in Houston speak Spanish as their primary language at home. It doesn’t take complex math to understand why tapping into that market for your business makes sense.
This article from Forbes in 2017 neatly outlines why having Spanish SEO is so powerful:
- 80% of Spanish speakers don’t feel they need to stop speaking Spanish to be a part of the culture in the United States.
- 86% of Spanish Speakers believe speaking Spanish helps keep them closer to their culture.
- When online, 80% of primarily Spanish-speakers search and read in their native language.
- Ads targeting Hispanics in Spanish significantly increase their likelihood of making a purchase decision.
Boosting your sales by ~40% requires your business to invest in Spanish SEO —what are you waiting for?
Spanish SEO or Spanish SEnO?
It definitely isn’t the latter, but “SEyes” just doesn’t have the same ring to it. If you live in a place with a Spanish community the answer is simple: having a Spanish SEO strategy can give you access to a massive group of people with strong brand loyalty… and purchase power. Combine that with (trust us on this one) the lack of businesses currently targeting the Spanish community, and you can create brand loyalty from the ground up, rather than overspending on efforts attempting to get people to change their allegiances.
As a final note, Spanish keywords and Spanish SEO in general are much less competitive than their English counterparts. This provides a unique opportunity to rank at the top for a number of searches you could never compete on in English.
Adding a human-written, conscientious Spanish Language translation to your site and executing an effective Spanish SEO strategy can accelerate your marketing efforts, set you up for long-term success, and give you an edge when compared to your competitors.
How Can Alpha Co. Marketing & Media Help My Spanish SEO?
With 70% of our board being native Spanish speakers, we passionately believe in engaging the local Spanish community because we understand the loyalty those consumers have for brands that treat them right. We have been providing these solutions to businesses of all shapes and sizes since our inception and have seen the impact a good Spanish-language marketing strategy can have on your business. With a deep understanding of the American Hispanic community and a wealth of experience providing Digital Marketing solutions Alpha Co. is uniquely positioned to help you tap into the growing Spanish market.
Reach out to us or visit our website to learn more and see if a Spanish SEO strategy is right for you.
Snippet:
With an ever-growing Spanish community in the southern United States marketing directly to that community has never been more valuable. One of the easiest and most efficient ways is to leverage a Spanish SEO strategy. With an effective SEO strategy, you can reach the local Spanish Community and turn unknowns into raving fans.
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Our multicultural team defines who we are. When we put people to work with our clients, they reflect our core values and beliefs:
- High standards of professionalism, integrity and establishment of close working relationships.
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