SPANISH LANGUAGE SEO
Our Spanish SEO More than just SEO en Espanol
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What is SEO?
SEO or Search Engine Optimization is the practice of working to rank more favorably (on the first page or the first result) on search engines (think Google). That can be as simple as making sure you are the first person to show up for your name, can be the promotion of specific keywords that you want people to use to reach you, or as complex as researching popular phrases for your audience and writing content that targets them directly. SEO: A simple acronym with a complex meaning.
For more information on what SEO is go here.
Interested in Reaching a Spanish Audience?
We’d Love to Hear From You.
What Makes Spanish SEO Different
Really, nothing. That said, there are a few common misconceptions we should address:
- A translation plugin does not create Spanish Language SEO. Because a plugin sits on top of your site and simply translates the content that is already there that content is not then included in the “crawl” that captures SEO keywords.
- Having some translations doesn’t mean the site is optimized. There are a couple of reasons for this:
- Often a site will be translated to Spanish but the time isn’t taken to properly format the images, the headlines, or the site for Spanish SEO
- A site can be translated to Spanish but still coded for English search which means that those searching from a Spanish Language browser still won’t see your newly translated site
- Modern SEO is more than just a link at the top of the results page. Modern SEO encompasses Spot 0 (when you rank so well google gives you your blurb) as well as a good business profile. If your business profile only shows up in English, what good does that do for your Spanish Speaking customers?
- The Spanish Speaking community may behave differently (and just be different) than their English-speaking counterparts. How that plays out can be simple: In English, someone may search for “Doctor near me” and that same idea in Spanish may be searched for “Doctor in my neighborhood.” That may seem like a minor difference but the devil is in the details when it comes to SEO, keywords, and reaching your target audience
Why Spanish Language SEO?
It isn’t for everyone. If you live in Utah, for example, you probably don’t have a large enough Spanish Community for this to make a difference to your business. That being said if you live in Texas, California, Florida, Arizona, New Mexico, New York, or any area with a large (and likely growing) Spanish Community it makes sense to engage with that customer base. Take Houston for example; 37% of people in Houston speak Spanish as their primary language at home. It doesn’t take complex math to understand why tapping into that market for your business makes sense.
This article from Forbes in 2017 outlines neatly why having Spanish SEO is so powerful:
- 80% of Spanish speakers don’t feel they need to stop speaking Spanish to be a part of the culture in the United States
- 86% of Spanish Speakers believe speaking Spanish help keeps them closer to their culture
- When online 80% of primarily Spanish speakers search and read in their native language online.
- Ads targeting Hispanics in Spanish significantly increase their likelihood of making a purchase decision.
If all you had to do to boost your sales by ~40% is to engage in Spanish SEO wouldn’t you do that right away?
Spanish SEO or Spanish SEnO?
It definitely isn’t the latter but SEyes doesn’t have the same ring to it. If you live in a place with a Spanish community the answer is simple: having a Spanish SEO strategy can give you access to a massive group of people with strong brand loyalty. Combine that with (trust me on this one) the lack of business’s currently targeting the Spanish community and you have the opportunity to create brand loyalty where one currently exists rather than overspending on efforts attempting to get people to change their allegiances.
As a final note, Spanish Keywords and Spanish SEO in general are much less competitive than their English counterparts. This provides a unique opportunity to rank on the first page (or simply first) for a number of searches you could never compete on in English.
Adding a Spanish Language translation to your site and executing an effective Spanish SEO strategy can accelerate your marketing efforts, set you up for long-term success, and give you an edge when compared to your competitors.
How can Alpha Co. Marketing & Media help me with Spanish SEO?
With 70% of our board being native Spanish speakers we believe passionately in engaging the local Spanish community because we understand the loyalty those consumers have for brands that treat them right. We have been providing these solutions to businesses of all shapes and sizes since our inception and have seen the impact a good Spanish-language marketing strategy can have on your business. With a deep understanding of the American Hispanic community and a wealth of experience providing Digital Marketing solutions Alpha Co. is uniquely positioned to help you tap into the growing Spanish market.
Reach out to us or visit our website to learn more and see if a Spanish SEO strategy is right for you.
Snippet:
With an ever-growing Spanish community in the southern United States marketing directly to that community has never been more valuable. One of the easiest and most efficient ways is to leverage a Spanish SEO strategy. With an effective SEO strategy, you can reach the local Spanish Community and turn unknowns into raving fans.
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Our multicultural team defines who we are. When we put people to work with our clients, they reflect our core values and beliefs:
- High standards of professionalism, integrity and establishment of close working relationships.
- We always find creative and innovative solutions to help the client. Ability to learn. Multicultural competence.
- A different way of thinking, going the extra mile whenever it’s needed.