The Importance of a Spanish Website

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The Importance of a Spanish Website in Houston

Why is it important to have a website fully translated into Spanish? Here are the details for targeting the entire Houston population, Ask for a free consultation

Now more than ever, digital presence is one of the most important factors in having a successful business. It’s the perfect way to reach your audience and establish a relationship with the customers. People look for content that’s culturally relevant and that makes them feel comfortable enough to become your clients. So, How can you fully engage with the Houston community nowadays?

Why Target the Spanish Community?

Considering that 37% of the population is of Hispanic origin, making your business bilingual online will help you achieve growth.  Spanish speakers are a powerful market segment and a demographic section of the society in Houston. They hold a high purchasing power. Hence, having a Spanish Translation of your website content would enable you to effectively engage in communication with this extensive community. To ensure that these consumers are made aware of your offered products or services, having a quality Spanish website is a great advantage. This community would be better able to relate to the Spanish translation of your content. Targeted marketing communication would increase the chances of these customers or clients choosing your products and services over your competitors.

This article gives some great points in why targeting the Hispanic community is important for businesses:

  • The U.S. Latino market measured by GDP was $2.6 Trillion in 2018, up almost 9% from $2.3 Trillion in 2017. 

  • If the U.S. Latino market was its own country, it would be the 8th largest economy in the world 

  • Despite the size and growth of the Latino market, this segment of the economy continues to be a big blind spot for many businesses

Despite this, most businesses in Houston don’t have a Spanish option on their website and, if they do, is a Google Translation. They tend to not work for two reasons:

  • Google Translations are poor in culturally relevant content. Most of the time they don’t even make sense for a native Spanish speaker.

  • Google translations do not show in Spanish searches. So you wouldn’t be showing up as a Spanish friendly business.

Based on this, having a fully Spanish website will give you an advantage over most businesses in Houston. You’ll be one of the few that target the Spanish-speaking community and you’ll rank for SEO in English and Spanish. 

How do I effectively Target the Spanish community in Houston?

-Know your audience. Take time to understand their backgrounds and preferences.

-Build a copy of your website in Spanish and work to market it as the original. This process does take a lot of time but is rewarding.

-Integrate the website with social media outlets, such as Facebook and Instagram, to reach young Latinos. Even if you are not reaching young Latinos, use social media to increase awareness about your organization and services.

 – Implement Spanish SEO.

Why Alpha Co. Marketing & Media is the best option for this process?

Based out of Houston and founded by first and second-generation immigrants we have deep roots and the American-Hispanic community and understand how to speak directly to your audience. We deliver culturally relevant translations to help capture the growing Spanish community in your area. We prioritize delivering excellent customer service to adapt and change as your business grows.  

Want to double your customers? Click here to ask for a free consultation and let us help you reach your goals! 

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