You are creating content, but can’t get the word out for some reason. Have you been implementing the right SEO Tactics? It might be time to reconsider your strategy and follow the advice of SEO experts. In this article, we are sharing our insight into creating content that will overtake your competitors in the race to the top and get to everybody’s top-of-mind.
What Is an SEO Tactic?
SEO, search engine optimization, is the backbone of online content reaching millions. An SEO tactic is part of a plan to create and promote content to improve its visibility in search engines, such as Google, to attract organic traffic to your website.
“Organic”, here, plays a key role, as traffic that doesn’t come from paid ads tends to attract more and more loyal customers who can become potential advocates of your business and multiply your platform.
This said, here is how you can squeeze your content into the 5.7% of top-ranking pages.
1. Don’t Reinvent the Wheel
When creating your content, you’ll want to go on Google, for example, and see what your competitors are doing. Why? This indicates a trend and if what they are doing is ranking fairly high, it means the search engines approve of it. Therefore, you’ll want to do something similar.
It’s no use racking your brain to come up with the most original piece of writing on the Internet if ultimately nobody is going to see it. That said, you absolutely should infuse it with your own voice and make it your own.
At the end of the day, it will be how you tell the story that will matter to your potential community.
➡ Related content: Local SEO: Why Is It Important to Optimize It?
2. Give Your Old Content a Fresh Coat of Paint
Search engine rankings don’t last forever. Quite the opposite, if you take into consideration point 1, there will be others doing the same with you —copying your content, that is. As a result, you might find yourself falling into search engine oblivion.
In order to avoid that, you should regularly check how your older pages are performing and quickly adjust and refresh those old ones that are tumbling down the ranks. A recent statistic, a new photo (and by all means, do not forget about the alt. text), or paraphrasing are good ways to revamp a page.
3. SEO Tactics: Internal Links Are a Hidden Gem
Internal links connect different pages on your site. They take visitors from one page to another on your website. Further, the more internal links there are, the better search engines will scan it and understand how to position it. That’s why this is an important SEO tactic. But it’s not all about quantity —quality also plays a crucial role.
Let’s look at an example: if you run a bar, you may want to link to your promotions directly from your homepage. This is helpful to attract visitors and to help them find what they are looking for quickly. As a result, you’ll be creating a good user experience by creating a strong internal linking structure.
And, like your website, you can also optimize internal links. Here’s a brief guide:
- Plan your internal link structure ahead
- Link to the internal pages of your website that are the most important… both to you and your audience
- Link to relevant content within the pages
Also, you can help boost pages that have been falling down the ranks by pointing more internal links to them.
4. Create Clickable Content
Impressions and views are amazing, but it’s unlikely you’ll get new customers if they don’t actually click on the page and read the content. So, how can you do that?
- Understand your audience so you can use the right voice
- Come up with compelling titles
- Write a clear and engaging meta description
- Use attention-grabbing words
- Be descriptive
- Use numbers and lists 😉
- Don’t exclude anybody: harness the power of alt. Text.
Although these might sound obvious, it’s useful to keep the checklist at hand so as not to let anything fall through the cracks.
➡ Related: 3 SEO Tips to help you rank higher on Google
Go Over These SEO Tactics and More with SEO Experts
You’ve worked hard to build your site and create content. Now you want to boost it on Google, but you don’t have the time or the resources to make that happen. Consider partnering with an award-winning SEO agency that can help you:
- Boost your search engine ranking
- Optimize your pages’ SEO
- Create content driven by SEO tactics
And therefore:
- Attract more clients
- Elevate your reputation
- Diversify your audience
- See improved ROI
- And build a brand that will endure
Contact us online today to learn more about what we can do for you and your brand.
