They say that ideas and innovation are merely an improvement to an existing idea, whether it’d be turning gas-fueled cars into electric-fueled ones, turning from primarily GMO-based produce to Organic ones, or turning a restaurant into a food truck. This can be accomplished well through the marketing tactic of focusing on trends and/or patterns. A great medium for this is by using platforms like Instagram and Tik Tok. If you enjoy using platforms like Instagram, you’ll enjoy our marketing service to further in your goals.
New Trends and Patterns in Marketing
TikTok is a prime example of a platform, where businesses can market their products and brands for free while garnering a potentially huge following. But, not everyone can share original ideas all the time. This is where the repetition in re-enacting trends can be beneficial. For example, when using TikTok one will usually notice similar clips, recreated by various individuals, sometimes popularized by famous social media “influencers”.
Though these are usually fun activities for individuals to partake in, businesses can leverage this to promote their brands. Yoyo’s Hot Dogs in Houston, Texas is a Latin food truck that has hopped onto this trend. One of the current popular trends is the action of users taking pop culture pictures, like from Disney, and then modifying them slightly to have it relate to their business.
Yoyo’s Hot Dogs followed this, by posting a picture of Prince Eric holding up a brown bag with the logo “Yoyos’ Hot Dogs” to Cinderella with captions around her mouth seeming to say, “My Perfect Man”. This indicates to viewers that people who purchase food from Yoyo’s Hot Dogs will be their ideal partners, which markets the idea that people should purchase more food from them. Copying this simple tactic could be effective for your brand, regardless of what level your business is at and what you’re promoting.
