What is Sales Promotion?
Sales Promotion is the inclusion of incentives in addition to the product’s basic benefits. This can aid in the selling of your products, by allowing potential consumers to preview what’s in store or to feel like they’re enjoying a bargain.
Grocery Company “HEB”
A business that does this well is the Texas-based Grocery Company “HEB”. At HEB, they sell an array of brands from third-party brands to their own variation of consumer goods, like Central Market and Mi Tienda. Mi Tienda is an HEB brand that focuses on Latin-influenced products, some of which include products like barbacoa, coconut water, tortillas, and more. HEB often helps promote these brands, by sharing various sales promotions with customers, usually in the form of their coupons.
These coupons indicate that if a customer were to purchase one item from this brand, they would have that item be accompanied by a price reduction or with other products. This Allows Mi Tienda to be More Popular with HEB’s Consumers and potentially steers customers away from other brands to Mi Tienda.
The sales promotion method usually works better for retailers or product-based companies, regarding the promotion of their brands. Similar to our marketing brand that can help your business soar!
GNC Example of Sales Promotion
Another example to look at is GNC. GNC is its own “nutrition and supplement” brand, but they sell a massive array of other products related to its niche, as well. These include Optimum Nutrition, C4, Cellucor, and many more. Among this sea of brand varieties, they promote their own GNC-branded products by presenting memberships, discounts, and free additional items that could potentially influence the buyer’s decisions. This method can be applied to your business, as well.
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Collaborating with other popular brands, then influencing consumers to your brand, can allow for gradual personal brand growth. Though this may be easier implemented with product-based companies, service-based businesses can apply this method, as well. However, one of the differences may be that with service-based businesses, collaboration with other service-based brands could prove difficult, as similar services could provide different and/or better offerings and competitive prices. But you can have a sense of relief when booking at Alpha Co. Marketing and Media, as we’ll help provide ease of accessibility, open communications, and competitive prices.
