Your Guide to Choosing an SEO Agency for Lawyers

Ponder whether you need to implement an SEO strategy for your law firm? Ponder no further. In this article, we are breaking down why you should be working with an SEO agency for lawyers that can take your business to a whole other level.

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What Is SEO for Lawyers and Is It Important?

According to the latest statistics, there are 1.3 M lawyers in the U.S. In such a competitive environment, standing out online has become imperative. However, how to do so presents a challenge, of course. But a challenge that is tailor-made for an SEO agency for lawyers.

But, what is SEO? SEO means search engine optimization and is the process of improving the quality and quantity of website traffic from search engines. For lawyers, this translates to tapping into the minds of clients to design an online presence that will cater to them, which, as a result, will expand clientele.

In legal terms, this would mean optimizing your website’s assets to comply with applicable laws and regulations governing your potential clients’ online activities.

Is SEO Important for Lawyers?

Now, how does optimizing your content online impact your activity? Positioning your services online through SEO can drastically improve:

Your firm’s reach. For example, if someone Googles for “personal injury lawyer in Houston,” and you’ve done your homework correctly, your services can appear at the top of the search results page.

☝ Now, you may ask yourself, “If I do Ads, they will turn up at the top as well.” But here’s the catch: search engine users click on organic results by a margin of 94% to 6%. So, yes, Ads help, but SEO is a better bet in the long run.

The effectiveness of your strategy. In the world of digital marketing techniques, SEO for lawyers is incredibly effective. Its magic lies in that it’s targeted, which means it speaks directly to potential clients. On top of that, it produces measurable results, which lets you tweak the approach while the campaign is live.

Return on investment. Ultimately, SEO produces sustainable results and creates a loyal client base, as it allows them to connect with your content, rather than just lead them to your firm. Legally speaking, this would mean fostering trust and credibility with clients. By engaging in SEO practices, law firms can build a positive reputation with their target audience, which will lead to long-term relationships.

➡ Related content: SEO for Lawyers: The Be-All and End-All

What Can an SEO Agency for Lawyers Do for You?

1. An SEO Agency for Lawyers Can Audit Your Firm’s SEO Strategy

How do you know how well your strategy is performing? Maybe you are getting calls and emails from potential customers, but not closing the deal. Are you sure, then, that you’ve been reaching the right audience? Or the case could be that you are not getting any leads whatsoever. What are you doing wrong?

A professional audit can identify your strategy’s strengths, weaknesses and opportunities. And not only can they make recommendations based on the results, but they also have the tools to implement them successfully.

2. Create or Improve Your GMB Profile and Website

Have you tried looking yourself up on search engines? What comes up? → A Google My Business Profile (GMB) is key for prospects to find you on Google, the preferred search engine (88% market share).

Although you may think that completing a GMB profile is simple enough, you’ll see that if you don’t do it consciously enough, it will be as good as nothing. An SEO agency for lawyers knows how to tailor the content to attract the client base you are looking for.

3. Optimize Your Content So That Clients Can Find You

OK, so you have a GMB, but do you have a website? And is it optimized so that you can be found in one click?

Your website is more than your online business card. It’s the digital version of yourself. What good is it to make one if no one visits it? Having a website with a design that showcases what you can do for your potential clients in a way that resonates with them makes all the difference. It’s a delicate balance between design and content, and an SEO agency for lawyers will know exactly how to achieve it.

➡ Related: 5 Things That the Best Law Websites Have in Common

4. Measure Your Performance

“Information is the oil of the 21st century, and analytics is the combustion engine.” — Peter Sondergaard, Senior Vice President and Global Head of Research at Gartner, Inc.

It’s often claimed that data has overtaken oil as the world’s most valuable resource. Well, just like oil, data is useless until it’s mined and handled (i.e. analyzed) in the right way. If you want to know how people are responding to your campaigns and who they are, interpreting analytics and metrics correctly is key, and an agency can do that for you so that you can focus on serving your clients.

5. Increase Your Authority Score

Expand your endorsement by getting referred from other websites. Links from other sites to yours (backlinks) tell search engines that you are an authority in your field.

People are more likely to engage with content that is organically backed by Google, for example, because of its authority score algorithm. Attracting backlinks from reputable pages within the legal sector, therefore, will help people know they can trust you.

Grow Your Practice with an SEO Agency for Lawyers

You’ve worked hard to get your degree and get where you are. The time has come to expand your practice, but you don’t have the time or the resources to make that happen. Then, consider partnering with an award-winning SEO agency for lawyers, which can help you: