SEO experts and newcomers have one thing in common: they all want to bring their websites to the top of Google search results. With a constantly evolving algorithm, it can be challenging to get to and stay at the top.
In this article, we will share 3 SEO tips to help you rank higher on Google.
1️⃣ Keyword Optimization for SEO
Keyword Optimization is a critical step in the initial stages of an SEO campaign. It is not a one-time task, but rather an ongoing process. Due to its difficult nature, most site owners and marketers don’t dedicate enough time to this process.
When it comes to blog writing, the most basic way to start optimizing your content for your keywords is to include them in the title. The closer they are to the beginning of the heading, the more likely it is for your article to rank higher.
Don’t forget to include your keywords a few times throughout your article. The amount of times your keywords are included is up to you, but it is important to ensure that they sound natural within the text.
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2️⃣Optimize Your Content
Since Google’s search algorithms are constantly changing, you’ll need to apply longer-term SEO strategies, such as optimizing your content, to keep your top spot on the search results page.
Even though blog readers may be looking for short articles and brief information, Google rewards longer blogs. All top results are usually over 1,000 words long.
To rank higher, your content should be regularly updated. Google always wants to present its users with the most up-to-date information.
3️⃣ Accelerate Website Loading Times
Google has been using page speed as a ranking factor since 2010.
Slow-loading pages can frustrate the user experience and ultimately hurt your ranking. 40% of people abandon a website that takes more than 3 seconds to load.
Here are some free tools that you can use to evaluate your site’s speed:
- Page Speed, an open-source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
- YSlow is a free Yahoo! tool that suggests ways to improve website speed.
- WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
If you pay attention to these important SEO tips, you are guaranteed to:
- Create better SEO-optimized content.
- Get more organic traffic
- Acquire more leads
Which will eventually lead to growing your revenue.
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