How can you make a choice of the best marketing agency to help your company do its marketing? Here are 3 tips to make the right choice!
Understand the Support Level You Require
Some marketing agencies may be cheap but they will require a lot of time from your side to make their work get up to the standards you desire. If you’re extremely busy and cannot be bothered with proofreading, creating content, and reviewing designs, it is better to pick an integrated package. Usually, they include strategic consultants to help drive your brand to the place you want with minimum involvement.
At Alpha Co. Marketing & Media, we offer these packages, you can contact us here.
Write Down Your Needs
Understand your needs. If your customer base is Hispanic, for example, pick an agency that has a bilingual team to manage your marketing. Check our Spanish SEO service line to learn more.
Have a Clear and Defined Marketing Budget
All businesses do marketing. Whether you’re a government contractor and have no website and all your marketing is done through in-person transactions or you’re a full e-commerce store that only transacts online, your brand has a name and a feeling. You can be conscious about it and leverage how your brand is being built consciously.
Usually, businesses allocate 15% of revenue to marketing expenses. Depending on the business, this may be a lot more.
Within that marketing budget, you should allocate a percentage for a management fee to an agency, as well as a percentage to spend on ads or different traction channels.
So, for a company whose revenue is $15 million dollars, we can assume an annual marketing investment starting at $ 2.25 million.
That’s all for now! Please contact us here for more information or a free consultation with a marketing strategist.
