As of 2022, there were 63.7 million Hispanics living in the United States. That accounted for 19% of the total population and meant a 26% increase in a year. In contrast, The country’s economy rose 8% in the same time span. On top of that, Hispanics’ purchasing power is growing up to 2.4 times faster than their counterparts’. What does this tell us? The Hispanic population in the US is worth investing in. Enter: Hispanic-owned marketing agencies. As a result of this boom, customers looking for a Hispanic-owned marketing agency that can understand the nuances of the target culture have multiplied.
In this article, we’ll delve into the reasons behind this surge and the way in which a specialized Hispanic-owned marketing agency can drive impressive outcomes for organizations’ bottom line.
Embracing Opportunities in the Hispanic Market
When organizations acknowledge the Hispanic population, they are not merely making a strategic business move. Instead, they are recognizing the vibrant and influential demographic shaping the nation’s cultural landscape. As the Hispanic population continues to grow, businesses have a unique chance to connect with this dynamic community and amplify their customer base
Tailoring marketing strategies, products, and services to resonate with the values and traditions of the Hispanic population leads to mutually beneficial relationships. Additionally, embracing this community not only expands market reach, but also enriches the overall tapestry of American commerce. As a result, this fosters a sense of unity and shared experiences that transcends cultural boundaries. In seizing these opportunities, businesses not only thrive economically, but contribute to building a deeper and more meaningful community around their brand.
As digital marketers emphasize, present-day marketing is about forming a community with customers. Digital content is created so as to promote a sense of rapprochement with users and clients. That translates into brand loyalty and a positive brand image.
As more and more businesses and organizations embrace the Hispanic community, they see their customer base expand and their profits soar.
🚀 Related content: 7 Ways to Create an Effective Spanish SEO Strategy for Your Business
What You Get with a Hispanic-Owned Marketing Agency
Audiences want to invest in a credible brand that they can trust. And we don’t take the word “invest” lightly. Indeed, as younger generations of customers are demanding more from brands, when they buy from them or hire their services, they are investing in them. They are choosing brands that align with their values and give them that little something extra.
In this respect, a Hispanic-owned marketing agency has that extra zest of savvy that will drive the point right home. Let’s analyze how, exactly.
Unmatched Cultural Sensitivity
Cultural sensitivity is the awareness of cultural differences and similarities without assigning them a value, while knowing they have an effect on values. It means having a skill set that allows you to understand and learn about people whose cultural background is not one’s own.
When working with a Hispanic-owned marketing agency, you are working with people who are perfectly bilingual/bicultural. In addition, they almost change their personality when they interact with one group (their family, for instance) or another (their US coworkers, for instance). However, they are equally genuine in both situations.
🗝 And this is the key! Bilingual/bicultural marketers know exactly how to reach the target audience —because they are that audience.
Language Accuracy
There is something to be said about bilingual individuals. They have an easier time:
- understanding math concepts and solving word problem
- developing strong thinking skills
- using logic
- focusing, remembering, and making decisions
- thinking about language
All of these are key advantages when it comes to marketing and advertising —especially when advertising to a new culture!
Now, add professional translators to the mix, and you have an exceptionally winning combination.Â
Working with a serious Hispanic-owned marketing agency not only ensures that you are engaging with truly diverse partners, but that your strategies are handled with the utmost professionalism.
A Hispanic-Owned Marketing Agency Ensures Customization
In addition to demanding transparency and accountability from brands, audiences also demand that they speak to them in a personalized way. Let’s face it, we all want to feel seen. Especially in the era of hyperindividualism. What does this mean for a business looking to tap into the Hispanic market in the US? Making the effort.
A Hispanic-owned marketing agency knows its audience so well that they will steer their clients in the right direction in terms of adapting the contents to the specific Hispanic population. For example, Hispanics in New York City differ from those in Texas. Their origins, their language, and therefore their customs will slightly differ. In this context, clever strategists will tell their clients exactly how to adapt their message to —literally— hit home.Â
Enter: Alpha Co. Marketing & Media, the Top Agency in Houston
The way you tell the story matters. At Alpha Co. Marketing & Media, we offer cultural sensitivity to take your business beyond your expectations. As one of the top-rated agencies in Houston, we have helped multiple brands position their services and products across the digital sphere and thrive on collaborating with our clients. Explore the benefits of working with THE Hispanic-owned marketing agency in Houston by getting in touch with us.
