So you finally decided to build your website in Spanish. You have realized Spanish has tremendous power in today’s global market; English alone just doesn’t cut in anymore. Whether you are in the law, medical, or food industry, there are certain rules and codes for effective bilingual websites that apply to all types of businesses. There are many features to have in mind when building your Website in Spanish, but at Alpha Co. Marketing, we believe these 3 to be the ones you should focus on from the start:
1️⃣Understand That the Spanish Language Has Many Intricacies
Spanish has approximately 559 million total speakers, including native and second-language speakers and it’s the second largest language in the world. Spanish was the most commonly spoken language in U.S. homes (62%) in 2019, and that number has been growing throughout the years.
With that many native speakers come different varieties of the same language. They are as diverse as important to have in mind when it comes to creating a successful website in Spanish.
Where your business is located will affect the variant of Spanish you need to use. This process is called localization.
If your idea is to target the Latin American market, you should seek an expert on the Latin American variant. On the other hand, if your business is located in the United States, you should go for the U.S. Spanish variant.
🤚But wait, here’s when it gets kind of tricky. Spanish-speaking people of Cuban Heritage, for example, tend to live in states such as Florida, New Jersey, and New York, whereas people of Mexican Heritage tend to live in states like Texas, New Mexico, California, Colorado, and Illinois.
If you want your potential customers to relate to your website, you have to speak to them in their variant.
2️⃣ Pay attention to website structure and Spanish SEO
To create your website in Spanish, it is important to use your existing English website as a starting point. A fully optimized Spanish website will drive Spanish-speaking traffic to your website and content specifically tailored to them.
We don’t recommend creating a separate website, instead, you should try to incorporate Spanish within a shared structure.
Not only does website structure play a key role, but Spanish SEO is important as well. Be careful with the keywords you select, and don’t forget regional variants during this step.
👉 Read more about Spanish SEO 👈
3️⃣ Work alongside an expert team
Building a website in Spanish is not an easy task. If you are not familiar with bilingual digital marketing techniques, it may seem like there’s a lot of information online depicting it as a daunting duty.
This is why you need the opinion of an expert team. A qualified team of language experts can help you choose the right variety of Spanish to use depending on your potential customers, create effective translations based on your content in English, and overall guide you with your linguistic doubts. At the same time, you need a qualified website design team to fully optimize your Spanish content. Hispanic talents can guide you through this process!
We are here to help you!
At Alpha Co. Marketing and Media, we are experts at providing a comprehensive approach to your bilingual digital marketing troubles. We have built dozens of websites both in English and Spanish and we provide our customers with top-notch translations. Our fully bilingual team is ready to help you achieve your goals with practical marketing solutions.
