Ya lo sabes: Expanding your business’s presence into the Hispanic market in the US has become imperative. With a purchasing power of $3.4 billion, the Hispanic community is giving back to those who speak their language. Against this backdrop, partnering up with a bilingual marketing agency is a no brainer. ¡Bienvenidos a Alpha Co.! As a Hispanic-owned, bicultural, and bilingual marketing agency, we are breaking down what to expect when working with us.
Why Focus on Bilingual Marketing?
Good business is good business. Without question, the U.S. Latino economy is a force to be reckoned with. Driven by robust GDP growth, significant population growth, the strongest workforce participation rate, and increased educational attainment. It is imperative that we now invest in the future of our country —and your business!— by investing in US Latinos. That means tailoring your marketing strategies to their needs and wants.
¿Qué estás esperando? Here’s what to expect when working with Alpha Co., the highest-ranked bilingual marketing agency in Houston.
Why Choose a Bilingual Marketing Agency Like Alpha Co.
According to studies, marketing teams with a diverse mix of members tend to produce better results than ones whose members are alike. At Alpha Co., our bicultural crew specializes in connecting brands with their local Hispanic communities —and vice versa! We know how to make Hispanic voices resonate in Houston, Texas.
Below are some of our distinctive features:
First-Hand Hispanic Market Insight
Our staff knows what they are talking about and how to resonate with the target audience! When tapping into a new market, what better way than to partner up with those who know it from the inside? Bilingual people are also bi-cultural. This means that not only do they speak the language, but know the idiosyncrasies of the primary audience. As a result, we can conceptualize localized marketing campaigns specially tailored to the US Hispanic audience.
Beyond Translation
“Google Translate, translate ‘I’m loving it’ into Spanish!” Literal or machine translation just doesn’t cut it when it comes to marketing and SEO. Having not only bilingual, but specialized content writers and translators in the team ensures that your message makes the desired impact on the right ears.
From website creation to social media copy and promotional materials, our highly skilled content writers and translators maintain your authenticity and relevance both in Spanish and in English.
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SEO and Keyword Optimization
An SEO-specialized bilingual marketing agency like Alpha Co. is an asset when it comes to keyword optimization. Just like with content, keywords for the US Spanish-speaking communities will not be mere translations of those for the English speakers. Each group will think of things in the way that their culture has shaped them to do so.
A Bilingual Marketing Agency is Your Cultural Consultant
¡Cuidado! Having a deep understanding of cultural norms, values and sensitivities is crucial for effective communication in bilingual campaigns. In this sense, a bilingual marketing agency offers consulting services. As a result, they help guide businesses through the cultural nuances and avoid inadvertently offending potential customers.
See what our clients have to say:
We’re a Certified bilingual Marketing Agency in Houston
Alpha Co. Marketing & Media is a NaVOBA-Certified VBE™(Veteran’s Business Enterprise), a part of Houston’s Interagency Mentor-Protege Program, and an MBE (Minority-Owned Business) Certification recipient. When you partner up with us, you know we are maintaining the highest professional standards. This gives our clients the peace of mind that they are teaming up with a knowledgeable and savvy company that will take care of their needs.
Get Ready to Take Your Business to an Otro Nivel!
Partnering with Alpha Co. Marketing & Media means that your marketing efforts are in the safest hands. Whether in English or Spanish, we got you covered! Call 713-714-5229 or contact us online to start your journey to a multiplied bottom line.
