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How to Create a Brand Strategy for Your Company Building a compelling brand identity and strategy is one of the most challenging tasks for any company. You need to pay attention to your visual representation, marketing strategies, mission, vision, messaging,...

If you’ve been wondering how to reach the Hispanic market, your answer is Translation. The first step is to translate your website to Spanish or create a Spanish-language site from scratch. That way, your services can reach more people in the Hispanic community,...

If you’ve been around for the last century, you’ve probably seen brands and products (or similar versions) be subtly advertised in everything and everywhere from movies, tv series, comics, books, restaurants, commercials, and even marketing-related articles like this....

There are plenty of terms that can lead to confusion. Especially, when it comes to learning the aspects of business, it can be assumed that you would prefer to understand the processes and definitions, as simply as possible. At Alpha Co. Marketing and Media, we’re...

When it comes to marketing and market research, understanding how to measure your customer's/consumer’s wants and needs can be tricky. Market research is the act of gathering facts and data regarding a business’ target audience. While there are multiple methods in...

What is Integrated Marketing? Integrated marketing is a strategy that provides a narrative to strengthen the impact of marketed campaigns. Traditionally marketing campaigns had been one-way and not interactive, but that has changed with brands allowing consumers to be...

They say that ideas and innovation are merely an improvement to an existing idea, whether it’d be turning gas-fueled cars into electric-fueled ones, turning from primarily GMO-based produce to Organic ones, or turning a restaurant into a food truck. This can be...

What is Sales Promotion? Sales Promotion is the inclusion of incentives in addition to the product’s basic benefits. This can aid in the selling of your products, by allowing potential consumers to preview what’s in store or to feel like they’re enjoying a bargain....

Latin-based businesses are rapidly revolutionizing our growing society, as our various tastes, trends, and perspectives evolve. However, that wasn’t always true. So, how have they changed and how has marketing benefitted them? Here are a couple of Latin businesses and...